Social influence marketing trends

in My Friends Hotel,Start-Up

“The purpose of a business is to create a customer” – Peter Druker

The purpose of a business is to create a customer who creates a customer.
Leaving your only job to be taking care of your existing customers.

With that in mind; talk to me, let me know what you want and I aim to deliver. This slideshow offers great insight into the power and importance of the customer.   I built this website based on a customer led business model for the benefit of us all.   The bigger the conversation the more quickly we can find what we want.  So, please, help us to help you by spreading the word! Of course, the flip side is that if things don’t work well then the bad news travels faster than the good!  In that respect believe me when I say I will do everything I can to listen and act in accordance with the customers wishes.  Despite having spent almost 20 months working on this project, which has taught me important life and business lessons, I recognise that the customer will own ‘my’ site.  My mission was to deliver this site and now it’s up to you to build it. I have a vision and a strategy that I will pursue but I am fully aware that the customers is king.  So talk to me and together we shall make this great!

Originally posted 2010-02-09 01:15:40. Republished by Blog Post Promoter

{ 1 comment… read it below or add one }

Peter February 10, 2010 at 2:47 pm

I like slide 23. “Put the community at the core of the business.”

That’s certainly something marketeers give lip-service but how do you do it correctly? Where do you draw the line?

1.) should the community ‘control’ the business direction,
2). should it be a collaboration (so the vision is kept on track) or
3). is it best to surrender control and make the community happy to ensure it thrives and grows.

Let me know what you think…


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